5 Things I Buy at Whole Foods

As I mention in my book, Whole Foods can be a difficult place to shop if you’re on a really tight budget… BUT if you know what you’re looking for, and if you go armed with adequate resources, you can score some great real foods deals there.

First of all, let me say that not everything you can buy at Whole Foods is healthy! They carry a lot of processed stuff that might be organic and GMO-free, but it’s still processed and it’s still not that great for you. Furthermore, Whole Foods is definitely in it for the money, so profit will trump principle on occasion. Bear that in mind, and shop wisely.

Frankly, for all those reasons, I don’t really buy a whole lot at Whole Foods, but I do make a regular stop there during my monthly grocery shopping trip and pick up a few items. Which items, you ask?

These items:

1. The Friday Deal

Each Friday, Whole Foods holds a one-day sales event with one item at a great rock-bottom price. I don’t religiously stop there every Friday for their one-day deal, but I do try to pay attention so I know what exactly is on sale and if it’s worth stopping by or not. During blueberry season, they had organic blueberries for $1.99/lb, which around here is a fantastic price for conventional, let alone organic! I stocked up on the blueberries, and also on strawberries when they had a similar sale. The Friday deal in my area this week happens to be grass-fed ground beef for $4.99/lb, which is the lowest I ever see it, so again, I’m stocking up.

I have to say I’ve always been impressed by how well stocked they are with their one-day deals! I’ve gone late in the afternoon before, and they’ve still had plenty of the sale items left, which I really appreciate.

tuna pasta salad

2. Pole-Caught Tuna

I recently read that the best tuna in terms of sustainability and healthfulness is “pole-caught tuna” (more info in my post here), and was kind of bummed that 1.) I had no clue what that was and 2.) I had no clue where in the world to find it. After a bit of research, I discovered that Whole Foods carries pole-caught tuna… for only $1.49! Considering you pay at least that much for regular old junky tuna, that price is pretty awesome. Read more about Whole Foods’ seafood sustainability policies here.

3. Meat

While not all their meat is the ultimate in healthfulness (grass-fed, etc.), Whole Foods uses a “5-Step Animal Welfare” rating system on all their meat packaging that indicates how the animal was raised and treated throughout their life. Since that in turn can affect the healthfulness of the meat, it’s important information to know. And while their “Step 1″ rating is probably only a step above the meat you can find in any other grocery store, it is at least an improvement… and sometimes it’s all I can afford! It’s just as affordable as meat sold anywhere else, and Whole Foods states that farms have to meet close to 100 standards to achieve even the Step 1 rating, so that is at least a small comfort to me. And when I can manage it or when it’s on sale, I like to buy their higher-rated meats as well.

4. Kerrygold Cheese

Whole Foods charges less than $3 for a 7oz package of Kerrygold grass-fed cheese, which is a really good price. Costco might have a better price, but you have to buy it in a significantly larger package, and if that package goes bad before you can use it… then it’s not such a great deal.

5. A Sweet Treat

OK, so I haven’t actually bought this yet, but my sister has, and I’ve enjoyed her generosity as she has shared it with me. She loves the bakery grab bags - a paper bag with several day old pastries for only $1.50! I’m not dumb enough to think that Whole Foods baked goods are significantly better than any other baked goods… but boy are they yummy!

What do you like to buy at Whole Foods?

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Top Ten at Trader Joe’s

If you happen to live near a Trader Joe’s (if you don’t know, you can find out), you are one lucky ducky. If you already shop there, then you already know that. But maybe you are not quite as familiar with this quirky grocery store and are perhaps even put off by the smallish size (when compared to today’s giant grocery stores), unfamiliar packaging, and lack of brand names.

When I first married and moved to this town, one thing disappointed me: the serious lack of grocery stores! In our town itself, Giant and Safeway have a major monopoly and most stores seem to consider it pointless to even try to overcome it. I came from a town that had every grocery store known to mankind, at least on the East Coast, so it was a big switch for me. I learned to go farther and wider for my grocery shopping, which turned out to be actually a good thing!

However, I was thrilled beyond belief when I learned that one of my favorite grocery stores ever - Trader Joes - was coming to the next town over, which was really just the same as being in my own town, as close as it was. In no other grocery store can you find as many high-quality, minimally processed, healthy foods for such a great price as at Trader Joe’s. I shared my enthusiasm with everyone I knew, but was often met with blank stares. This was the first Trader Joes anywhere in the area and most people were not familiar with it. “What’s it like?“, they would ask. “Why do you like it so much?” And the big one I got most often: “What do you buy there?

This last one came even more often after Trader Joes arrived and people had paid a visit out of curiosity. More than one person was confused and distracted by the store itself and not really sure what the whole deal was. I can understand: there are very few brand name packages, as Trader Joes sells most of their food under their own private label; plus, it’s rather a small store as groceries go. On top of that, it’s laid out a little differently, and doesn’t have your typical “Deli”, “Seafood”, “Bakery” and other departments.

If you’ve never been to a Trader Joe’s, but you have one within 10-20 minutes, then GO! If you’ve been, but you walked away confused and disappointed, Read ON! I’ll help you sort through the confusion by listing my personal top ten favorite things to buy at Trader Joe’s. These items I almost always purchase there, unless I find them significantly cheaper elsewhere for the same quality (usually not likely). These are, of course, only the items I personally find useful for me and my family - if you spend some quality time there like I do, you’ll have your own list of things you love!

*As far as I know, the prices are accurate.They do occasionally fluctuate, but this is what I usually pay.

Trader Joe’s trademark humor shines through in all their advertising, even on their bags.

1. White Whole Wheat Flour, $2.99
This is a relatively new item to hit the grocery scene, I think even within the past decade, and I usually only see the King Arthur brand available in typical grocery stores. While I like King Arthur flours, they cost a lot more than I like to pay, so either I buy them on sale (doesn’t happen very often, usually around Christmas time)… or I buy the same flour at Trader Joe’s! Why do I like white whole wheat flour so much? It has all the same nutrients as regular whole wheat flour, but it’s softer and considerably less whole-wheaty. I still mix it most of the time with unbleached AP flour, for my DH’s sake, but a lot of people use it on its own in all their baking.

2. Organic Carrots, 1 lb., $0.89
Carrots are on the “Dirty Dozen” list, the ones you should buy organic when possible. Trader Joe’s makes it easy because their organic carrots are the same price as other stores’ conventional carrots. I only ever buy carrots there anymore.

3. Organic Celery Hearts, 1 lb. $2.29
Ditto for the celery: it’s one of the dirty dozen, and Trader Joe’s has the organic version available for the same price as a sale price of conventional at other stores. Once again, I only buy celery at TJ’s.

4. Organic Raw Honey, 16oz, $5.99
I used to buy raw honey at Giant, the same size for $6.99. Recently Trader Joe’s started carrying the organic kind, which thrilled me to no end: I could get organic for cheaper than conventional! It’s important to use raw honey when you’re not cooking or baking it because it has a lot more nutritional value than pasteurized or heated honey. Also, if you use it medicinally (for sore throats, on bug bites, etc.), it’s almost pointless to use pasteurized honey because the healing properties simply don’t exist in as much a quantity as in raw honey.

5. Organic Turbinado Sugar, 24oz, $2.99
I could get a 2lb bag of turbinado sugar at Walmart for the same price, but I figure the organic is worth it for half a pound less. I prefer turbinado sugar because it is less processed than regular table sugar and retains more nutrients. (My research indicates that sucanat is even better, but right now, that’s out of my price range!)

Edited to Add (as of June 2013) - Trader Joe’s now carries even more healthy sweetener options at great prices, including maple sugar, maple syrup, and others. I don’t buy the raw sugar anymore, because I’ve switched to palm sugar or sucanat, but Trader Joe’s is still a great deal.

6. Rice Noodles, 16oz, $1.99
If you don’t have celiac disease or wheat allergies, then you probably don’t care as much, but it’s hard to find such a good price on rice noodles. I almost exclusively buy them at Trader Joe’s now, and make them for my Certain Little Someone, who is allergic to wheat and other things. If you want to try them out, either because you’re looking to cut down gluten or you just want a little variety, TJ’s is the place to go!


7. Raisins, 16oz, $1.99
I didn’t used to buy raisins nearly as much before I had my Certain Little Someone, but like most moms I quickly learned that as a go-to snack, it can’t be beat! I also throw it into his homemade granola and other baked goods, like muffins and cookies. I can sometimes find just as good a price or better at a conventional grocery store, but Trader Joe’s is consistent (at least with the raisins) so I pretty much always get them there unless I happen across a really stunning deal elsewhere.

8. Dried Cranberries, $1.99, 8oz
It’s a great deal for dried cranberries which are harder to find at a good price than raisins. I like to use them as a substitute for raisins (as a snack or in baking) because raisins can get really old after a while, and cranberries have such a lovely sweet-tart taste that’s hard to resist.

9. Fruit Leather, 2 strips, $0.55
Fruit leather is a much healthier alternative to fruit roll-ups, which are more sugar than fruit. Fruit leather is entirely made of fruit, so it’s a great healthy snack. Whenever we go to Trader Joe’s, I always buy one as a special treat for my Certain Little Someone and he LOVES them! They have a variety of flavors to choose from.

10.Semi-Sweet Chocolate Chips, 12oz, $2.29
I’m not so sure that Trader Joe’s’ chocolate chips are any healthier than anyone else’s, but they are cheaper. Unless I can get them on sale somewhere (which, coming up on Christmas and baking season, will be super easy), I buy them at TJ’s. An added benefit for me is that they are safe for my Certain Little Someone - no milk - and it’s a huge triumph to find a safe product for him that doesn’t cost more than its unsafe counterpart.

Edited to Add (as of June 2013) - Since I wrote this post, Costco has started carrying a 6lb bag of chocolate chips for $7.99, made with all natural ingredients and responsibly sourced cacao. Both TJ’s and Costco’s chocolate chips do have soy lecithin in them. The only readily available brand I’ve found that doesn’t is Enjoy Life, and theirs cost easily twice as much.

There are lots of foods and other products I could mention - like the watermelon that was consistently the cheapest or within $0.10 of the cheapest grocery store price all summer long - but check it out for yourself and find out why I love it so much! If you already go to Trader Joe’s regularly, tell me what you like to buy there - I always love to find new, exciting things when I shop there.

Oh, and one more thing - if you really depend on convenience foods, then hands down, Trader Joe’s is the best place to find them! They have the largest selection I’ve ever seen of pre-made or prepped foods that are free of preservatives, chemicals and other additives.

Find other ideas on how to build your pantry frugally at:

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